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Creating a page on a business website that features the employees does seem like a no-brainer, but it is really often overlooked.
I think what web owners fail to understand is that they need to see their website as if it was really a “doorway” into their physical location.
If a customer walked into their store, they would be greeted by one of those people, enter into a dialogue and start getting to know them. And through that they begin to feel that they are in the right place and will be taken care of.
This getting to know the staff, either personally or through a webpage, helps the visitor develop trust and confidence in the business, and that is absolutely essential in turning them into customers.
An indirect benefit of doing this is that it makes the staff feel as if their value to the business is being publicly recognized which makes them feel more a part of the business. And it builds employee loyalty which is something that no business owner can do enough of.