Dewell Marketing

…to come to the aid of their company. (Women, too, obviously. I was just paraphrasing an old quote.)

If you are running a smaller company (under 50 employees) then you are definitely impacted by the economy and by government policies.

Here are two sobering reports for you:

From Dr. Robert McHugh’s Technical Indicator Index report from July 1^st, 2010 comes this:

The stock market has been crashing since April 26th, 2010. Over the past two months, the S&P 500 is down 15.5 percent, the NASDAQ 100 is down 15.5 percent, the Industrials are down 13.2 percent, and the Wilshire 5000, which is essentially the entire stock market, is down 15.8 percent. The stock market has lost $2.0 trillion over the past two months. More damage is coming. The crash of 2010 is not over. www.technicalindicatorindex.com

And from the June 28 – July 4 2010 issue of Bloomberg Businessweek is an interview with Elizabeth Warren, the congressional TARP watchdog.

She says that there’s no evidence the $700 billion bailout boosted lending to small businesses. In fact, it did the opposite! She says:

“Wall Street banks cut back small business lending by 9%, more than double their 4% cutback in overall lending. Small business lending is expensive. [,,,] Small business lending has proportionately more expense associated with each loan.
”http://www.businessweek.com/smallbiz/content/jun2010/sb20100623_599348.htm

Now there is a proposal in Congress to give the banks another $30 billion to lend to small businesses with some incentives to actually do so, but Ms Warren thinks those incentives may not be enough! (Emphasis added)

So, you might think you can turn to smaller local banks for help. But since many of them are also in trouble, especially from commercial real estate loans, the sources of funding are getting fewer and fewer.

Let’s get the picture clear here: small businesses create over 60% of the jobs in the US, driving the economy.. TARP was designed to help the economy recover by giving tax payer money to the large banks to lend to those small businesses. But they didn’t, and even now when they may get more and get some incentives to actually do it, they might not.

How do you come to the aid of your company? There are two proven ways.

1)     You maximize the use of the internet and bring more visitors to your website; capture their information; provide them useful information; convert them to customers, either online of off; and then continue to communicate with them after they purchase from you.
That’s the point of this website: to bring you information on how to do this and to offer you the services if you don’t have time to do it yourself.

If you are mostly in B2B, investigate how accounts receivable factoring can help you bridge the funding chasm. There is more information on this on a previous post: http://www.local-business-search-marketing.com/businessfinance/factoring-%E2%80%93-winning-the-small-business-finance-game.html