Dewell Marketing

SVO – Site Visitor Optimization

If you have never heard of SVO, Site Visitor Optimization, it is, I think, because I coined the term and haven’t really talked about it publicly before.

If you have been trying to get your business website to work better for your business, or you have been trying to help businesses do this, then you have read a lot about, and spent a lot of time on, SEO, Search Engine Optimization. I’ve been doing the same and I make recommendations to clients based on this as well.

There is, however, one big issue that all the SEO experts seem to overlook: Site Visitor Optimization.

Site Visitor Optimization-What is It?

That’s how I started a recent article I published on how important it is how you deal with your visitor once they get to your website. Here’s the link to the whole article:
http://ezinearticles.com/?Site-Visitor-Optimization-%28SVO%29—What-is-It?&id=4913193

Are You Wasting All Your Hard Earned SEO Benefits?

The whole point is not to waste all the work you do to get people to come to your website. Once they have found you, you need to work hard to keep them from leaving right away. You need to get them to “look around” your business so you have a chance that they will become customers.

You need to make it easy for them to find the information they are looking for. After all, that’s why the ended up on your site. Give them that quickly and easily and they will hang around.

Site Visitor Optimization Builds Trust and Credibility

Give them a reason to trust you. Build trust and credibility right away and they will pick up the phone to call you, or will fill out the contact form to get more information.

SVO – Site Visitor Optimization will make sure that happens.